About us
The humans behind the tech
We started TrueAgent because we were tired of seeing AI solutions that didn't work being sold to businesses.
Our story
Why we exist
We'd spent years building enterprise systems in banking, payments, and insurance. And we kept seeing the same thing: great technology, terrible implementation.
Companies were sold a vision of AI transformation, then handed a generic solution that didn't fit their business. Usually the tech wasn't the problem. It was the approach.
So we decided to do it differently. We started TrueAgent to be the kind of technology partner we wished existed: honest about what's possible, practical about how to get there, and committed to sticking around after the build.
AI is exciting and fast becoming essential, but it's not a silver bullet. We work with your tech team to optimise your business.
Meet the founders
Meet the Founders
Jake’s the one who builds things. With a decade of experience architecting enterprise systems across insurance, banking, payments, and fintech, Jake has seen the many ways technology can go wrong, and more importantly, how to get it right. He’s equal parts visionary thinker and practical engineer. The kind of person who can help design where AI can take your business in five years, then roll up his sleeves and build the first step today.
Kieran brings two decades of navigating Australia’s banking sector, and an uncanny ability to spot problems before they become problems. His background spans financial markets, settlements, analytics, and marketing. Where others see complexity, Kieran sees the path through. His measured, thoughtful approach means every solution is built on solid foundations, not flashy promises.
We work with a network of specialists across Australia to ensure every project gets the right expertise.
Our values
What we stand for
We don’t promise what we can’t deliver
We’d rather tell you something is hard than pretend it’s easy. You deserve honesty, not a sales pitch.
We’d rather lose a deal than sell you something you don’t need
If the answer is ‘you don’t truly need AI for this’, we’ll say so. Trust matters more than revenue.
We become part of your team
We take the time to learn how your business truly runs. Not a surface-level look – we get into the detail so we can properly help. Your success is our success.
Want to work with people who truly give a damn?
We'd love to hear about your business and explore what's possible together.